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Get a Revenue

Google Ads That Drive Qualified Leads —
Not Just Clicks

This is performance-first Google Ads, built for businesses that care about ROI.

We build and manage Google Ads that turn high-intent searches into qualified leads and revenue — with full visibility into what actually converts.

Get a Revenue - Focused Google Ads Plan

Trusted by growth-focused businesses in Singapore & SEA

Why thousands of clients trust us

Heroes of Digital is a revenue-focused digital marketing agency based in Singapore, trusted by growth-oriented businesses across SEA.

We don’t sell Googles as a checklist.

We take responsibility for turning clicks into actual customers, not just leads.

+$100 m

Generated revenue

Google

Award winner

Most

Number of case studies

100+

Experts on staff

Google Ads Is Easy to Run — But Hard to Run Profitably

Most Google Ads accounts fail because they focus on:

Clicks instead of conversions

Broad keywords instead of buying intent

Cheap leads instead of qualified ones

Ad metrics instead of real outcomes

As a result:

Budgets Get Burned

Leads Don’t Convert

ROI Becomes Unclear

That’s why many businesses “rank” but don’t make more money.

Our Approach:
Revenue-Driven Google Ads

We don’t optimise Google Ads for:

We optimise for:

Cost per real enquiry

Sales-ready demand

Clear ROI visibility

Google Ads is not about getting traffic.
It’s about capturing demand at the exact moment someone is ready to buy.

Get a Revenue

Our Key Difference:
We Don’t Stop at Leads

We manage the entire conversion path to revenue. That means we take responsibility for:

Keyword intent
(not just volume)

SEO Pricing

High

how SEO works

Low

Landing page performance

Full Name

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performance Increased

67%

Conversion tracking accuracy

Form

Call

Enquiry

Lead quality feedback loops

Claire Lee

Medium

John Smith

High

If traffic doesn’t convert, we fix what breaks after the click — not just the ads.

Get a Revenue

Introducing HeroIQ™ — Click- to- Sale Tracking for Google Ads

Google Ads → Landing Page → Lead → Sale

So instead of guessing:

Which keywords bring real paying customers

How many searches they made before they converted

Which type of contact method generated the most qualified leads

Not just leads. Not just traffic. Actual revenue signals.

Why Most Google Ads Reporting Is Misleading

Without end - to -end tracking:

Cheap leads look good (but don’t close)

Good campaigns get underfunded

Bad traffic gets scaled

ROI decisions are based on assumptions

HeroIQ removes that blind spot.

It allows us to:

Optimise for lead quality, not just volume

Double down on keywords that drive sales

Cut spend on traffic that never converts

Align ads with how your sales team actually performs

Normal Google Ads vs
HeroIQ Powered

Traditional Google Ads

HeroIQ Powered

Clicks-focused

Google Platform-only optimisation

Leads without quality control

Blame the market when results dip

Intent-focused

Ads + landing pages + tracking

Lead quality accountability

Continuous improvement loop

You see which clicks turn into customers

You know what to scale

You know what to cut

You make decisions with confidence

Get a Revenue

We Work towards Your Revenue and Lead Goals With You

Most Google Ads accounts fail because they focus on:

We Don’t Blame “Lead Quality”

We Don’t Hide Behind Dashboards

We Don’t Optimise Blindly

We surface it, fix it, or tell you honestly.
That’s the difference between managing ads and owning outcomes.

How It Works

Demand & Intent Mapping

We start by identifying:

What your best customers search for right before they convert

Which keywords signal buying intent

Which services are worth scaling with paid traffic

No guesswork. No bloated keyword lists.

Conversion-Focused Campaign Build

We structure campaigns around:

High-intent search terms

Clear service segmentation

Tight keyword-to-ad alignment

Smart use of Performance Max & Local Ads (where appropriate)

Every campaign is designed to:
Capture demand, not experiment with your budget.

Landing Pages & Conversion Optimisation

We don’t send paid traffic to random pages. We use:

Conversion-focused landing pages

Clear messaging

Strong CTAs

Minimal distraction

Fast load speed (mobile-first)

Landing page optimisation and CRO are included as part of our Google Ads management — not sold separately.

Revenue-Level Optimisation with HeroIQ

We use HeroIQ to:

Attribute leads back to keywords and ads

Optimise based on real outcomes

Improve ROI over time, not just CPL

Decisions are based on: Profit, not platform metrics.

This Google Ads Approach Is Best For Businesses That:

Care About Lead Quality, Not Just Volume

You’ve run ads before but struggled with ROI clarity

Willing to invest to see real growth in 2-3 months.

This Is NOT For You If

You want the cheapest clicks

You only care about impressions

You want “hands-off” ads with no optimisation

You’re not ready to invest in paid growth

Case Studies

Proven Results For Growth-Focused Companies

Gen Z Credit Card

Financial Services Company

Challenge:

Experienced a decline in organic search rankings for crucial converting keywords.

Visit Case Study

Organic Traffic

+22%

Compared to last year

Target Keyword

63%

of target on page #1

Orthopedic  Specialist Clinic

Trinity Medical Centre

Singapore Dental Implant Centre

See All Case Study

FAQs

We’re Already Running Google Ads. Why Would We Switch?

Can You Guarantee Leads Or ROI?

No — and you should be careful with anyone who does.

What we do guarantee:

Campaigns are built around commercial intent, not traffic

Lead quality is tracked and reviewed (not just CPL)

Clear decisions on what to scale, fix, or stop

We focus on control and visibility, not empty promises.

How Is Your Google Ads Approach Different?

Do You Manage Landing Pages As Well?

What Budgets Do You Typically Work With?

How Fast Can Campaigns Go Live?

Will We Get Reports?

Who Owns The Account?

Is There A Long Contract?

What Happens If Results Drop?

Is Google Ads Enough On Its Own?

Get a Google Ads Strategy You Can Actually Trust

If you want:

Google Ads that drive real enquiries that turn into paying customers

Clear accountability beyond clicks

Visibility into what actually makes you money

Let’s talk.

Book a Strategy Call

No hard sell. Just clarity on whether this makes sense for your business.

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Singapore

Heroes of Digital Pte Ltd
1008 Toa Payoh N, #05-01,
Singapore 318996

+65 6802 3658

Malaysia

Heroes of Digital Sdn Bhd
Company Registration no: 1347320-D
Level 2, No. 20 Jalan Kerinchi Kiri 3
59200 Kuala Lumpur

+6016-9421619