Get a Proposal

Google Ads That Drive High ROI — Not Just Clicks

We build and manage Google Ads that turn high-intent searches into qualified leads and revenue — with full visibility into what actually converts.

This is performance-first Google Ads, built for businesses that care about ROI.
Get a Revenue-Focused Google Ads Plan
Trusted by growth-focused businesses in Singapore & SEA
Aureus-Academy
Boston-Business-School
Fairprice-Group
Kaplan
Beijing-101
Scanteak
Louis-Vuitton
My-First-Skool
NTUC-Fairprice
NUSS-ISS
Resort-World-Cruises
Singapore-Raffles-Music-College
TK-Trichokare
Alpine-Car-Rental
Dancepointe
Direct-Funeral
FnB-Uniform
Forest-Adventure
Holistic-Way
Hows-Catering
Kimage
Kin-Teck-Tong
Sterling-Law-2
Zero-Latency
Aureus-Academy
Boston-Business-School
Fairprice-Group
Kaplan
Beijing-101
Scanteak
Louis-Vuitton
My-First-Skool
NTUC-Fairprice
NUSS-ISS
Resort-World-Cruises
Singapore-Raffles-Music-College
TK-Trichokare
Alpine-Car-Rental
Dancepointe
Direct-Funeral
FnB-Uniform
Forest-Adventure
Holistic-Way
Hows-Catering
Kimage
Kin-Teck-Tong
Sterling-Law-2
Zero-Latency
1-Aesthetic-2
Aare-Urocare-2
Aeras-2
Align-Chiro-2
amaris b
ardennes
Atlas-Podiatry-2
Balmoral-Chiro-2
Benchmark-Physio-2
blinds
Capital-Heart-Centre-CHC-2
cardiac
Colorectal-Clinic-Associate-2
Cove-Aesthetics-2
dancepointe
DLLC-Legal-2
Dr-Ananda-Vella-3
Dr-Ananda-Vella-2-2
Dr-Audrey-Denta-2l
Dr-Catherine-Lee-Orthodontics-2
Dr-Kevin-Chua-2
Dr-Lim-Cardio-2
Dr-Shane-2
ent
fanco-fan
hc chang
Henry-Chan-Ortho-2
Homekeeper-Logo-2
hows-white
indobowl-2
intelleigen-2
International-Centre-for-Cardiothoracic-Surgery-(ICTS)-2
JAF-logo-2
jithen
Joyre-TCM-2
kidz-meadow
kimage
kimage-school-white-2
knowledge-computers-2
LSC-Eye-Clinic-by-SMG-2
Medically-2
moyemlogo-2
mskin
mulberry
NAC_logo-2
Nayaka+Logo+Full+Colour+RGB-640w-2
ONLY-2
origin
Oxford-Ortho-2
Pain-Relief-Clinic-2
PestBusters-Full-Logo-Chrome-2
respiratory
royz-et-vous-logo-2
sanondaf-2
Scanteak-2
Singapore-Dental-Implant-Centre-2
SL-Aesthetic-2
Sofa_and_Bed_Logo-2
Sozo-2
Spire-Ortho-2
SW1-2
T32-Dental-Group-2
Terra-2
TKMA-2
tk tricho
tlyap-llc-2
topp caare
Trinity-Medical-Centre-2
TSPP-logo-2
Vitality-Chiro-2
wellness
atlas eye
purple sage
db medical

About Heroes of Digital

About
Heroes of Digital

Heroes of Digital is a revenue-focused digital marketing agency based in Singapore, trusted by growth-oriented businesses across SEA.

We don’t sell Googles as a checklist.

We take responsibility for turning clicks into actual customers, not just leads.

+$100 M

Generated revenue

Google

Award winner

Most

Number of case studies

100+

Experts on staff

Google Ads Is Easy to Run — But Hard to Run Profitably

Most Google Ads accounts fail because they focus on:
  • Clicks instead of conversions
  • Broad keywords instead of buying intent
  • Cheap leads instead of qualified ones
  • Ad metrics instead of real outcomes
As a result:
  • Budgets get burned
  • Leads don’t convert
  • ROI becomes unclear
Running ads is easy. Running profitable ads is not.

Our Approach:
Revenue-Driven Google Ads

We don’t optimise Google Ads for:

  • CTR
  • CPC
  • Dashboard

We optimise for:

  • Qualified leads
  • Cost per real enquiry
  • Sales-ready demand
  • Clear ROI visibility

Google Ads is not about getting traffic. It’s about capturing demand at the exact moment someone is ready to buy.

Get a Proposal

Our Key Difference:
We Don’t Stop at Leads

We manage the entire conversion path to revenue. That means we take responsibility for:
  • Keyword intent (not just volume)
  • Landing page performance
  • Conversion tracking accuracy
  • Lead quality feedback loops

If traffic doesn’t convert, we fix what breaks after 
the click — not just the ads.

Get a Proposal

Introducing HeroIQ™ — Click- to- Sale Tracking for Google Ads

Google Ads → Landing Page → Lead → Sale

So instead of guessing:

  • Search across Google, Maps, and Al tools
  • Compare clinics before calling
  • Expect clarity, trust, and professionalism
  • Decide faster - but research deeper

Not just leads. Not just traffic. Actual revenue signals.

Why Most Google Ads Reporting Is Misleading

Without End - To - End Tracking:

  • Cheap leads look good (but don’t close)
  • Good campaigns get underfunded
  • Bad traffic gets scaled
  • ROI decisions are based on assumptions

HeroIQ removes that
blind spot.

It allows us to:

  • Optimise for lead quality, not just volume
  • Double down on keywords that drive sales
  • Cut spend on traffic that never converts
  • Align ads with how your sales team actually performs
Get a Proposal

Normal Google Ads vs HeroIQ Powered

  • Clicks-focused
  • Google Platform-only optimisation
  • Leads without quality control
  • Blame the market when results dip
  • Intent-focused
  • Ads + landing pages + tracking
  • Lead quality accountability
  • Continuous improvement loop
  • You see which clicks turn into customers
  • You know what to scale
  • You know what to cut
  • You make decisions with confidence

Traditional Google Ads

  • Clicks-focused
  • Google Platform-only optimisation
  • Leads without quality control
  • Blame the market when results dip

HeroIQ Powered

  • Intent-focused
  • Ads + landing pages + tracking
  • Lead quality accountability
  • Continuous improvement loop
  • You see which clicks turn into customers
  • You know what to scale
  • You know what to cut
  • You make decisions with confidence

We Work towards Your Revenue and 
Lead Goals With You

Most Google Ads accounts fail because they focus on:
We don’t blame “lead quality”
We don’t hide behind dashboards
We don’t optimise blindly
We don’t blame “lead quality”
We don’t hide behind dashboards
We don’t optimise blindly
We surface it, fix it, or tell you honestly.
That’s the difference between managing ads and owning outcomes.
Get a Proposal

How It Works

Step 1
Demand & Intent Mapping

We start by identifying:

  • What your best customers search for right before they convert
  • Which keywords signal buying intent
  • Align ads with how your sales team actually performs

No guesswork. No bloated keyword lists.

Step 2
Conversion-Focused Campaign Build

We structure campaigns around:

  • High-intent search terms
  • Clear service segmentation
  • Tight keyword-to-ad alignment
  • Smart use of Performance Max & Local Ads (where appropriate)

Every campaign is designed to:
Capture demand, not experiment with your budget.

Step 3
Landing Pages & Conversion Optimisation

We don’t send paid traffic to random pages. We use:

  • Conversion-focused landing pages
  • Clear messaging
  • Strong CTAs
  • Minimal distraction
  • Fast load speed (mobile-first)

Landing page optimisation and CRO are included as part of our Google Ads management — not sold separately.

Step 4
Revenue-Level Optimisation with HeroIQ

We use HeroIQ to:

  • Attribute leads back to keywords and ads
  • Optimise based on real outcomes
  • Improve ROI over time, not just CPL

Decisions are based on: Profit, not platform metrics.

Step 1
Demand & Intent Mapping

We start by identifying:

  • What your best customers search for right before they convert
  • Which keywords signal buying intent
  • Align ads with how your sales team actually performs

No guesswork. No bloated keyword lists.

Step 2
Conversion-Focused Campaign Build

We structure campaigns around:

  • High-intent search terms
  • Clear service segmentation
  • Tight keyword-to-ad alignment
  • Smart use of Performance Max & Local Ads (where appropriate)

Every campaign is designed to:
Capture demand, not experiment with your budget.

Step 3
Landing Pages & Conversion Optimisation

We don’t send paid traffic to random pages. We use:

  • Conversion-focused landing pages
  • Clear messaging
  • Strong CTAs
  • Minimal distraction
  • Fast load speed (mobile-first)

Landing page optimisation and CRO are included as part of our Google Ads management — not sold separately.

Step 4
Revenue-Level Optimisation with HeroIQ

We use HeroIQ to:

  • Attribute leads back to keywords and ads
  • Optimise based on real outcomes
  • Improve ROI over time, not just CPL

Decisions are based on: Profit, not platform metrics.

Who This Is For

This Google Ads Approach Is Best For Businesses That:

  • Care about lead quality, not just volume
  • You’ve run ads before but struggled with ROI clarity
  • Willing to invest to see real growth in 2-3 months.

This Is NOT For You If

  • You want the cheapest clicks
  • You only care about impressions
  • You want “hands-off” ads with no optimisation
  • You’re not ready to invest in paid growth

We Have More Successful Case Studies Than Other Agencies Have Clients

Case Study
Illumia Therapeutics
Boosted monthly revenue by 271% via HeroIQ lead attribution & tracking.
Monthly revenue

271%

Increase in ad revenue
Show-up rates

15x

Increase in show-up rates
Case Study
SL Aesthetic Clinic
Optimized ROI via Smart Bidding & PMax to accelerate clinic market expansion.
Cost Per Lead

85%

Improvement in cost per lead
Conversions

120%

Increase in conversions
Case Study
Ark Surgical Practice

393% YoY conversion growth fueled expansion to 3 locations.

The Outcome

393%

Increase in conversions
Website Traffic

182%

Increase in Website Traffic
Case Study
Chilli Manis

Built a 360-degree lead engine to almost double catering bookings.

Cost Per Lead

30%

Reduction in cost per lead
Conversions

93%

Increase in conversions
Case Study
Sterling Law

Creating a fully-automated lead generation process for measureable growth.

The Outcome

4.6x

Increase in lead quality
Cost Per Click

42%

drop in Cost Per Click
Case Study
Newlife Dental Practice

How strong ad performance turned into a 250% patient uplift.

The Outcome

250%

Increase in consultations
Case Study
Leading Women's Health Clinic

2x the number of patients in 6 months without increase cost per conversion.

The Outcome

210%

Increase in consultations
Cost Per Conversions

33%

Reduction in cost per conversion
Case Study
Character Montessori

Doubled student enquiries via cross-platform remarketing & custom funnels.

The Outcome

2x

increase in enquiries
Cost Per Lead

53%

Reduction in cost per lead
Case Study
How's Catering

Scaled seasonal bookings efficiently via automated bidding and PMax ads.

The Outcome

55%

Increase in conversions
Cost Per Lead

35%

Reduction in cost per lead

Frequently Asked Questions

We’re already running Google Ads. Why would we switch?

Most advertisers come to us while ads are already running.

The issue is rarely “ads not working”.

It’s usually:

  • Lead quality inconsistent
  • Costs rising without clarity
  • No confidence on what to scale or cut


We specialise in stabilising and improving lead quality, not just turning ads on.

No — and you should be careful with anyone who does.

What we do guarantee:

  • Campaigns are built around commercial intent, not traffic
  • Lead quality is tracked and reviewed (not just CPL)
  • Clear decisions on what to scale, fix, or stop


We focus on control and visibility, not empty promises.

Most agencies optimise for:

  • Clicks
  • CPL
  • Platform metrics


We optimise for:

  • Lead quality
  • Conversion intent
  • Scalability with confidence


That means:

  • Tighter keyword intent control
  • Better landing page alignment
  • Ongoing decisions based on which leads actually convert

Yes — because ads without landing page control usually underperform.

We:

  • Optimise or rebuild landing pages where needed
  • Focus on conversion clarity, not just design
  • Ensure ads, keywords, and pages are aligned


This is one of the biggest reasons clients see improvement.

Most of our clients spend:

  • $5,000 – $30,000+/month on Google Ads


If budgets are too low, optimisation becomes guesswork.

We’ll tell you honestly if the numbers won’t work.

If access is provided:

  • Search campaigns typically go live within 7–14 days


We do not wait endlessly for perfect inputs.

If clients are slow, we proceed with best-practice defaults and refine later.=

Yes — but not bloated reports.

You’ll see:

  • What’s working
  • What’s not
  • What we’re changing next
  • When we’ll review again


The goal is confidence, not dashboards.

You do.

  • Google Ads account is in your name
  • You retain access and ownership
  • No lock-ins, no hostage tactics

We work on retainers, not long lock-ins.

Clients stay because:

  • Results improve
  • Decisions become clearer
  • There’s less stress guessing what’s going on

This is where most agencies fail.

We follow a structured response:

  • Identify one core cause
  • Explain clearly what changed and why
  • Take a specific action
  • Set a review date


No panic. No silence. No vague answers.

Often, no.

Ads start demand — but trust and authority finish the decision.

That’s why many clients eventually combine Google Ads with SEO / AEO.

Get a Google Ads Strategy You Can Actually Trust

If you want:

  • Google Ads that drive real enquiries that turn into paying customers
  • Clear accountability beyond clicks
  • Visibility into what actually makes you money

No hard sell. Just clarity on whether this makes sense for your business.

Illumia Therapeutics Paid Ads Case Study

Overview

Illumia Therapeutics faced a significant “blind spot”: while their advertising generated a high volume of leads, they lacked visibility into which specific campaigns were producing qualified leads versus junk. By implementing HeroIQ, we bridged the gap between clicks and actual revenue. Without increasing their ad budget, we achieved:

  • 271% increase in monthly revenue within three months of implementation.
  • 7.5x increase in monthly closings
  • 15x increase in show-up rates compared to pre-implementation levels.

The Challenge: A "Leaking" Sales Funnel

Illumia Therapeutics was in a position many successful beauty spas face: they had no shortage of inquiries, but they were flying blind when it came to ROI. The core challenges included:

  • Lack of Lead Visibility: While lead volume was high, it was entirely unclear which advertising campaigns were delivering qualified leads and which were simply wasting budget on “window shoppers.”
  • ROAS Ambiguity: Because they couldn’t trace a specific sale back to a specific ad, they couldn’t identify their best Return on Ad Spend (ROAS), leading to inefficient budget allocation.
  • Manual Bottlenecks: The front desk relied on manual Excel sheets, making it impossible to track a lead’s journey from the first click to the final treatment.
  • Fragmented Data: With no centralized system, follow-ups were inconsistent, and valuable data on show-up rates and appointment conversions was frequently lost.

The Comparison: Life Before vs. After HeroIQ

Feature Before HeroIQ After HeroIQ
Lead Quality Visibility None. Unclear which ads generated patients vs. inquiries. Full Transparency. Every lead is traced back to the specific ad and creative bucket.
Data Management Manual Excel sheets; high risk of “leaky” sales funnel. Automated lead capture from Paid Search and Meta into a centralised dashboard.
Follow-up Process Inconsistent and slow; no tracking of lead status. Structured pipeline: New → Contacted → Booked → Showed → Closed.
Optimization Strategy Guesswork. High spend on high-volume, low-quality ads. Data-driven. Budget shifted to “winning buckets” that actually closed.
Revenue Growth Stagnant due to inefficient lead handling. Scaled 271% in 3 months.

The Results: Scaling Through Efficiency

The implementation of HeroIQ acted as a catalyst for exponential growth:

  • Efficiency Without Extra Spend: We achieved a 3x increase in revenue over 90 days and a 15x increase in show-ups —all while maintaining the same advertising budget.
  • From Steady to Strong Growth (Mar–Jul): Lead volume grew by 2.2x. More importantly, lead quality soared; appointments increased 7.5x in that same period.
  • Record Revenue Momentum: Once the funnel was stabilised and we could see which campaigns were “qualified,” revenue surged to a record-breaking 271%.

The Solution: A System for Qualified Success

We transformed Illumia’s marketing from a “lead-gen” engine into a “revenue-gen” engine through three core pillars:

1. End-to-End Lead Attribution (HeroIQ)

We replaced manual tracking with HeroIQ’s automated system. By using call tracking, transcribing, and automated web-form capture, we gave the team total visibility. For the first time, Illumia could see exactly which campaigns were producing the “qualified” leads that actually walked through the door.

2. Accountability in the Funnel

HeroIQ allowed us to track the status of every lead in real-time. This eliminated “lead leakage” by ensuring the front desk responded faster and followed a structured process. We moved from “we have a lead” to “we have a lead who is contacted, booked, and showed,” creating a clear path to the sale.

3. Winning Creative Buckets

Armed with data on which leads were the most qualified, we performed a deep-dive creative analysis. We grouped ads into “Creative Buckets” and used HeroIQ to see which ones had the highest closing rates. We shifted the budget away from high-volume/low-quality buckets and iterated on the winners, allowing us to scale revenue vertically without increasing the ad spend.

The Outcome

271%

increase in ad revenue

15x

increase in show-up rates

SL Aesthetic Clinic

The Challenge:

In the highly competitive Beauty & Aesthetics landscape in Singapore, SL Aesthetic Clinic had been growing at a steady pace since the early 2000s with their Friend-First, Patient-Second ethos. They were looking for ways to grow their business with more efficient lead generation strategies. The overall objective was to gain market share and expand their physical presence in Singapore.

The Solution

SL first began by setting up measurement systems to better attribute and track their conversions and value per conversion. This allowed them to find out which services offered the best return on investment (ROI). Once those benchmarks were established, A combination of Smart Bidding Google Ad campaigns and Performance Max campaigns were used to reach audiences that were most likely to convert.


Partnering with Heroes of Digital: SL worked with Heroes of Digital to better measure and deploy Smart Bidding and Performance Max for lead generation. 

The Outcome

+85%

Improvement in cost per lead

120%

Increase in conversions

Ark Surgical Practice

Ark Surgical Practice is a leading colorectal surgery clinic in Singapore, led by Dr. Chong Choon Seng, a respected expert in minimally invasive surgery. Committed to providing high-quality, patient-centered care for a range of colorectal conditions, Ark Surgical Practice sought to expand its patient base and establish itself as a trusted authority in Singapore.

The Challenge:

With numerous specialist clinics in the competitive Singapore market, Ark Surgical Practice struggled to differentiate itself and attract new patients. They needed a strategic marketing approach to increase brand awareness, generate qualified leads, and drive clinic growth.

The Solution

Performance Marketing Strategy:

Ark Surgical Practice partnered with a performance marketing agency to launch a comprehensive campaign leveraging Google Search Engine Marketing (SEM) and social media assets.

  • Google SEM Paid Ads: Targeted paid advertising campaigns focused on keywords related to colonoscopy, hemorrhoids/piles, colorectal cancer, and anal fistula treatments, which were identified together with the Doctor as potentially leading to more complex procedures. These campaigns aimed to reach potential patients actively searching for these services.
  • Social Media Content Marketing: Engaging video and photo content was created for Dr. Chong. These assets addressed common colorectal-related lifestyle topics and debunked myths. This content served a dual purpose:
    Patient education: Providing informative content on relevant topics built trust and established Dr. Chong’s expertise.
  • Performance Max (PMax) Creatives: The videos and photos served as high-quality visual elements for Google’s PMax campaigns, further enhancing engagement and ad performance.
The Results:

The Google SEM paid ads campaign delivered consistent results, generating a steady stream of form submissions and recorded phone calls within the year. In total, the campaign yielded:

  • 393% increase in total conversions YoY
  • 182% increase in website traffic

This consistent lead flow translated into business growth. Over the past 1.5 years, Ark Surgical Practice has expanded from one clinic to three locations across Singapore: Mt. Elizabeth Orchard, Mt. Elizabeth Novena, and Mt. Alvernia.

Key Takeaways:

This case study demonstrates the effectiveness of a well-executed performance marketing strategy in achieving business objectives. By combining targeted paid advertising with engaging social media content, Ark Surgical Practice successfully reached their target audience, established Dr. Chong’s expertise, and ultimately fueled clinic growth.

Additionally:
  • This case study highlights the importance of a data-driven approach. Tracking results like form submissions and phone calls allowed for performance optimization and ensured the campaign delivered a consistent flow of leads.
  • The collaboration between Dr. Chong’s expertise and the marketing team’s creativity resulted in valuable social media content that not only educated patients but also served as compelling ad creatives.

 

By implementing a similar performance marketing strategy, other healthcare professionals can attract new patients, build trust within their community, and drive sustainable clinic growth.

The Outcome

393%

Increase in conversions

182%

Increase in website traffic

Chilli Manis

Leading buffet caterer well known for authentic peranakan cuisine

The Challenge:

Chilli Manis had trouble with being found online. They have relied on flyers, word of mouth recommendations and organic searches, which resulted in limited customer base.

They lacked the resource and digital expertise, hence the urgent need to find a digital marketing agency who is capable to generating quality leads and increase the business’s digital visibility. Advertising within the catering industry is extremely cutthroat because there is overwhelming competition.

The Solution

SEM
  • Conducted a full SEM audit to better understand current SEM campaign structure and see how it can be further improved.
FACEBOOK
  • Combined SEM with, Facebook ads and retargeting to drive 360-degree advertising to their target market. Utilised cross platform re-marketing to strengthen their marketing message and increase reliability

The Outcome

-30%

Reduction in cost per lead

+93%

Increase in conversions

Sterling Law

A trusted name in Singapore family law for decades, Sterling Law's family law department needed a partner to help boost their online visibility. Heroes of Digital built a new, authoritative website and implemented a hybrid SEO and Google Ads strategy to help them achieve greater visibility and measurable business success.

The Challenge: Lost in the Legal Labyrinth

Sterling Law’s family law department faced a significant challenge. Despite prior digital marketing efforts, their website failed to meet their traffic and visibility targets in both organic and paid search results. The legal landscape was growing increasingly competitive, with rivals adopting similar branding strategies and gaining ground.

Complicating matters further, their site was ranking for outdated keywords that may have worked in the past – but no longer aligned with what their general target audiences typically search for today.

The Solution: A Hybrid Digital Strategy

To achieve these results, we implemented a comprehensive strategy that integrated both long-term SEO and immediate-impact paid advertising.

Foundation First: New Website and Intensive SEO

We began by developing a new, high-performance website designed for both users and search engines. Our long-term strategy focused on intensive content generation and link building around the target keywords that matched the search intent and behaviour of their target audiences. The goal was to build the site’s topical authority and expertise by creating the single most valuable resource for divorce and family law in Singapore. This content was crafted to be easily understood by non-lawyers, directly addressing their concerns and providing actionable value. This approach helped the site rank for a vast number of new keywords, paving the way for sustainable organic traffic.

Immediate Impact: Strategic Google Ads Campaign

Recognising that SEO takes time, we launched a strategic Google Search campaign to generate immediate results. This campaign directed high-intent users to a specialised, high-converting landing page. The page was designed to capture leads from people who were ready to consult a lawyer, helping Sterling Law acquire qualified clients quickly. This targeted approach was highly effective, leading to a massive increase in conversions and a more efficient use of their ad budget.

Enhanced Efficiency: Fully Automated Lead Generation Process

Heroes of Digital successfully implemented an automated system that captures leads directly, eliminating the need for manual spreadsheet input. This significantly enhanced efficiency and saved the Sterling Law team considerable time in administering lead follow-ups. At the same time, qualified leads were also leveraged as first-party data for better ad targeting, leading to a compounding improvement in performance.

The Results: A Clear Path to Growth

Heroes of Digital crafted a strategic, multi-faceted approach that delivered remarkable results, re-establishing Sterling Law as a leader in Singapore’s family law sector.

460% increase in quality form leads monthly from their SEM campaigns.

42% drop in Cost-Per-Click (CPC) for their Google Ads, dramatically improving their ad spend efficiency.

320% increase in keywords ranked on Google Search, significantly expanding their organic reach and visibility.

By combining the power of long-term SEO with a highly effective paid search campaign, Heroes of Digital helped Sterling Law not only regain its footing but also achieve unprecedented growth in conversions, keyword visibility, and overall digital presence.

The Outcome

+4.6x

Increase in lead quality

-42%

Drop in CPC

Newlife Dental Practice

How strategic lead management turned strong Ad performance into a 250% appointment lift

Overview

HOD launched and managed Google Ads and Meta Ads for Newlife Dental to promote its Ultra Short Dental Implant service. The campaigns quickly produced a steady volume of qualified leads, confirming strong market demand. However, appointment numbers did not rise at the same pace.

During the first five to six months, the clinic generated high lead volume but averaged only 6 to 9 implant consultations per month. The gap between digital performance and on-ground appointments became the key obstacle to growth.

The Challenge:

High lead volume but low conversion

Even with healthy ad performance, Newlife Dental encountered several issues that limited appointment outcomes.

1. Insufficient on-ground appointments
Despite receiving many implant inquiries, only 6 to 9 consultations were booked each month. The conversion rate from lead to visit remained well below industry benchmarks.

2. Drop-off during follow-up
Most prospects responded initially, but engagement faltered once pricing was shared. Many leads stopped replying after receiving cost details, creating a steep drop in the funnel.

3. No structured lead nurturing system
A detailed CRM review revealed that follow-up was inconsistent. Many leads were contacted only once, which is not aligned with best practices for Meta and Google leads. Without a clear, step-by-step nurturing process, strong ad performance did not translate into clinic visits.

The Solution:

SEM & FACEBOOK

1. Full audit of the follow-up process
We zoomed in on the entire lead flow to identify friction points. The main roadblock appeared when potential patients asked for implant pricing. Many ghosted after receiving the number, which caused a steep falloff.

2. Implementation of a complete lead handling framework
HOD built a structured, multi-touch follow-up system with defined contact intervals, clear messaging sequences, and repeated re-engagement points. This framework tightened response consistency, reduced lead drop-off, and improved the conversion of digital enquiries into confirmed clinic visits.

  • Immediate first response to capture interest during peak intent.
  • Same-day secondary contact to re-engage non-responsive leads.
  • Scheduled reminders on Day 2 and Day 5 to prompt action with clear value messaging.
  • Weekly nurture cycles combine reminders, incentives, and educational content to build trust.
  • Automated no-show recovery steps to bring missed appointments back into the funnel
  • This brought consistency and speed to the clinic’s response strategy.

3. Behaviour-driven incentive strategy
Insights from discussions with Dr Aaron and the on-ground team showed that many leads paused at the pricing stage. To re-engage them, we recommended offering value-based incentives such as:

  • First-visit fee rebate
  • Consultation add-ons

These incentives encouraged hesitant prospects to complete their clinic visit rather than drop off.

Results

The structured follow-up framework and incentive strategy had an immediate, measurable impact on appointment conversions.

 

Before optimisation, Newlife Dental averaged 6 implant consultations per month, despite strong lead volume from Google and Meta campaigns. After implementing the new multi-touch nurturing system and a value-driven re-engagement flow, the clinic saw a steady increase in confirmed visits.

 

The optimised process delivered:

 

  • Faster response times, reducing drop-offs at the initial enquiry stage
  • Higher re-engagement rates, especially among prospects who previously stopped replying after asking for a price
  • More prospects completing the clinic visit, driven by incentives and clearer communication
  • A stable appointment pipeline, with conversions improving across every stage of the funnel

Monthly Implant Appointment Performance

Period

Monthly Implant Appointments

Before Optimization

6

After Optimization

21

The Outcome

+250%

Increase in consultations

Newlife Dental achieved a 250% increase in monthly implant consultations, turning strong ad performance into tangible clinic footfall and a much healthier appointment pipeline.

Leading Women's Health Clinic

The Challenge:

A women’s health clinic has developed a reputation for being a caring and compassionate private institution, who lends a listening ear to their patients, and treats their patients with care, precision, and privacy. That said, their ethos towards personalised and private healthcare can only go so far if no one trusts them.

The Solution

The clinic had to navigate a range of sensitive keywords and topics, and so to ensure continual uptime of the campaigns, campaigns were run to dedicated landing pages for each service. The campaigns also gradually moved towards a target CPA strategy to maximise the number of conversions for the fixed budget. The clinic also diversified the campaign into chinese language keyword as they were less competitive, to keep the cost per conversions more efficient.

The Outcome

+210%

Increase in consultations

-33%

Reduction in cost per conversion

Character Montessori

The Challenge:

Character Montessori was relying on traditional marketing such as flyer distribution to get new sign ups. It was costly, time-consuming and did not convert well. 

 

Without knowledge on digital marketing, they were unsure of how to start and which channels will work for education industry. 

The Solution

We implemented SEM and Social Media Advertising to promote new sign ups

 

Used cross-platforms remarketing ads to increase brand recall and conversions

 

Build a conversion driven landing page to drive ad traffic to enhance conversions and leads 

The Outcome

2x

Increase in enquiries

-53%

Reduction in cost per lead

How's Catering

The Challenge:

Despite being a reputable name in the industry, How’s Catering struggled to gain significant market share without going over their budgets. Their primary hurdles included:

 

Rising Acquisition Costs: Relying solely on Search ads became increasingly expensive as competitors bid up prices for high-intent keywords.

 

Budget Constraints: They needed a way to compete with larger players while maintaining a lean, high-efficiency marketing budget.

 

Market Visibility: It was difficult to stay top-of-mind for customers across the entire web, especially during critical peak festive periods when demand fluctuates wildly.

The Solution

We implemented a sophisticated Google Ads ecosystem that balanced intent-based targeting with wide-reaching automation:

 

1. The Search & PMax Power Pairing

While Search captured users actively looking for “catering Singapore,” Performance Max (PMax) allowed us to reach potential customers across YouTube, Display, and Gmail. By leveraging Google’s advanced signals, the PMax campaigns identified users likely to convert even before they hit the search bar.

 

2. Automated Efficiency for Limited Budgets

To help How’s Catering compete on a leaner budget, we utilised Google’s best-practice automation. This moved the focus away from manual keyword bidding—which was becoming too costly—to signal-based bidding that prioritized users with the highest probability of booking.

 

3. Responsive Festive Scaling

Catering is a highly seasonal business. Our strategy was built to be elastic; we scaled budgets in direct response to festive demand. During the Christmas season, we flooded the market with visually engaging PMax creative assets, allowing How’s Catering to stay responsive and capture a significant portion of the seasonal market share.

The Outcome

+55%

Increase in conversions

-35%

Reduction in cost per lead

Thank You For Your Submission!

We'll get back to you shortly.