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Healthcare Marketing That Drives Patients — Not 
Just Traffic

Not just ads. Not just SEO.
We help healthcare providers grow patient demand across Google, Maps, and paid search — with clear visibility into what actually turns into 
booked appointments.

This is revenue-focused healthcare marketing, built for clinics that want sustainable growth, not vanity metrics.
Get a Healthcare Growth Plan
Trusted by growth-focused businesses in Singapore & SEA
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Why hundreds of clinics trust us

Heroes of Digital is a revenue-focused digital marketing agency based in Singapore, specialised in the healthcare industry.

Our healthcare marketing strategies are unique and customised with only one goal in mind - to ensure more high value patients turn up in your clinic.

+$100 M

Generated revenue

Google

Award winner

Most

Number of case studies

100+

Experts on staff

The Problem (Direct, Healthcare-Specific)

Most Healthcare Marketing Looks Busy — But Doesn’t Grow the Clinic

Many clinics invest in:
  • SEO that brings traffic but few appointments or low paying appointments
  • Ads that generate leads but poor patient quality
  • Social media that looks active but doesn’t move revenue
The result:
  • Front desk teams handle unqualified enquiries
  • ROI becomes unclear
  • Decisions are based on assumptions, not data
Marketing activity increases — but revenue growth doesn’t.

Our Approach:
Revenue-Driven Healthcare Marketing

We don’t optimise marketing channels in isolation.

We design a full patient acquisition system that:

  • Captures demand when patients are actively searching
  • Converts that demand into enquiries
  • Tracks what turns into real appointments
  • Improves lead quality over time

Our job is not to “run campaigns”.

Our job is to help your clinic grow responsibly and predictably.

Get a Revenue

We Don't Just Generate Leads - We Take Responsibility for What Happens After

Most agencies stop at :

  • Clicks
  • Leads
  • Reports

We take responsibility for:

  • Search intent (who you attract)
  • Conversion paths (where traffic lands)
  • Lead quality feedback
  • Visibility into which marketing efforts actually bring patients

If something breaks after the click, we surface it early — instead of blaming the channel.

Get a Revenue

Our Integrated, Al-Powered Healthcare Marketing System

Search Visibility (SEO + Local)

We help your clinic get found when patients are actively looking for:

  • Symptoms
  • Treatments
  • Procedures
  • Specialists

This includes:

  • SEO for high-intent keywords
  • Google Maps & Local optimisation
  • Content that builds trust and authority
  • Visibility across Google Search and AI-assisted results

SEO is treated as a long-term patient acquisition asset, not a ranking exercise.

Google Ads and Social Media Ads

We manage Google Ads and social media ads to:

  • Capture high-intent demand
  • Promote specific services or screenings
  • Control lead quality
  • Scale what works

This includes:

  • SEO for high-intent keywords
  • Google Maps & Local optimisation
  • Content that builds trust and authority
  • Visibility across Google Search and Al-assisted results
Conversion & Patient Experience

Traffic alone does not grow clinics.
We optimise:

  • Landing pages
  • Calls-to-action
  • Enquiry forms
  • Messaging clarity

So patients:

  • Understand your service
  • Feel confident
  • Take the next step

Conversion optimisation is included — not treated as an afterthought.

Tracking What Actually Matters with Our Proprietary Technology – HeroIQ

Most clinics never know which marketing efforts bring real patients.

We use HeroIQ™, our click-to-sale visibility system, to connect:

Marketing → Enquiry → Outcome

This allows us to:

  • See which campaigns drive real patient demand
  • Improve lead quality over time
  • Reduce wasted spend
  • Make decisions based on reality, not assumptions

👉 Not just leads. Actual growth signals.

Why Healthcare Marketing 
Has Changed

Everything we do is supported by three things that actually move results:

Today’s patients:

  • Search across Google, Maps, and Al tools
  • Compare clinics before calling
  • Expect clarity, trust, and professionalism
  • Decide faster - but research deeper

Marketing that focuses on only one channel no 
longer works.

We built our healthcare marketing system for how patients actually behave today and make sure we can track precisely what brings you patients through the door.

Other Healthcare Marketing Agencies vs Our Approach

  • Channel-based execution
  • Traffic-focused reporting
  • Little visibility into outcomes
  • Reactive optimisation
  • Full-funnel patient acquisition
  • Revenue and appointment focus
  • End-to-end visibility
  • Continuous improvement

Other Agencies

  • Channel-based execution
  • Traffic-focused reporting
  • Little visibility into outcomes
  • Reactive optimisation

Our Approach

  • Full-funnel patient acquisition
  • Revenue and appointment focus
  • End-to-end visibility
  • Continuous improvement
Get a Revenue

Who This Is For

This Is Best For Clinics That

  • Want consistent patient demand
  • Care about lead quality, not just volume
  • Want transparency and accountability
  • Are serious about INVESTING in long-term growth

This Is NOT For You If

  • You want the cheapest marketing option
  • You expect “guaranteed results” or believe in that type of nonsense
  • You are not ready to invest and just want quick hacks

We Have More Successful Case Studies Than Other Agencies Have Clients

Case Study
Illumia Therapeutics

Boosted monthly revenue by 271% via HeroIQ lead attribution & tracking.

Monthly Revenue

271%

Increase in ad revenue
Show-up Rates

15x

Increase in showup rates
Case Study
SL Aesthetic Clinic
Optimized ROI via Smart Bidding & PMax to accelerate clinic market expansion.
Cost Per Lead

85%

Improvement in cost per lead
Conversions

120%

Increase in conversions
Case Study
Ark Surgical Practice

393% YoY conversion growth fueled expansion to 3 locations.

Conversions

393%

Increase in conversions
Traffic

182%

Increase in website traffic
Case Study
Trinity Medical Centre

Optimized ROI for specialized treatments via ML bidding & dynamic funnels.

Conversions

90%

Increase in conversions
Acquisition

50%

Reduction in cost per acquisition
Case Study
Newlife Dental Practice

How strong ad performance turned into a 250% patient uplift.

The Outcome

250%

Increase in consultations
Case Study
Leading Women's Health Clinic

2x the number of patients in 6 months without increase cost per conversion

Consultations

210%

Increase in consultations
Conversion Cost

33%

Reduction in cost per conversion
Case Study
Oxford Spine & Neuroscience

Broke revenue records by 37% with Google Ads.

Conversions

150%

Increase in conversions
Revenue

37%

Revenue increase
Case Study
SMG Women's Health

Drove 15x traffic growth by fixing keyword cannibalization & technical SEO.

Rankings

832%

Increase in Google rankings
Traffic

1564%

Increase in organic traffic
Case Study
HC Orthopaedic Surgery

Hit aggressive growth targets by fixing technical SEO & building site authority.

Google Rankings

526%

Increase in Google Rankings
Traffic

228%

Increase in Organic Traffic

Frequently Asked Questions

What types of healthcare providers do you work with?

We work with growth-focused clinics and healthcare providers in Singapore and SEA, including:

  • Specialist clinics (e.g., cardiology, ENT, ortho, gastro)
  • Dental clinics
  • Aesthetic and medical clinics
  • Allied health (physio, chiropractic, TCM, psychology)

If your clinic relies on patient enquiries, appointments, or procedure bookings — this system is built for you.

We do both, because most clinics need both.

  • SEO + Google Maps builds long-term patient demand and trust
  • Google Ads captures high-intent patients who need answers now
  • Landing page + conversion optimisation turns traffic into enquiries
  • HeroIQ tracking connects marketing to real outcomes

We don’t “push channels” — we build a full acquisition system

Most agencies optimise for:

  • clicks
  • traffic
  • leads

We optimise for what clinics actually care about:

  • high-value patients
  • booked appointments
  • lead quality improvement
  • clear visibility into what works

If something breaks after the click (front desk handling, low-quality leads, wrong intent), we surface it early and fix it — instead of blaming the platform.

Lead quality comes down to 4 things:

  1. Search intent targeting (the keywords and audiences you attract)
  2. Message clarity (who the service is for + what outcomes to expect)
  3. Landing page filtering (pre-qualifying patients before they enquire)
  4. Feedback loop (tracking which leads convert into appointments)

We don’t just “increase leads” — we refine the system until the right patients come in consistently.

No — and you should be careful with any agency that does.

Healthcare marketing is affected by:

  • competition and ad auction dynamics
  • your service pricing and positioning
  • doctor availability and clinic capacity
  • patient decision behaviour

What we do guarantee is:

  • best-practice execution
  • transparency
  • fast optimisation cycles
  • clear reporting tied to outcomes

It depends on the channel mix:

Google Ads (high intent):

  • typically within 7–21 days to see meaningful lead flow
  • quality improves over 30–60 days with optimisation

SEO + Google Maps:

  • early movement can start in 4–8 weeks
  • stronger outcomes usually build over 3–6 months

If you want both short-term wins + long-term compounding growth, the integrated approach works best.

Yes.

We often partner with clinics that have:

  • an internal marketing executive
  • a front desk team handling enquiries
  • an operations manager managing patient flow

We plug in as the specialist team to drive performance and accountability — without adding chaos.

Most clinics need two budgets:

(A) Marketing service fee (management + strategy + optimisation)

This depends on your scope (SEO, ads, landing pages, tracking).

(B) Ad spend (media budget)

Typical ranges:

  • $3,000–$8,000/month for most clinics
  • $10,000+/month for competitive specialist categories

We’ll advise the most realistic budget based on your services, margins, and patient value.

Yes — and it’s one of the highest ROI channels for clinics.

We optimise your local presence to win:

  • Google Maps visibility
  • “near me” searches
  • trust signals (reviews, profile completeness, authority)

For many clinics, Maps drives the highest conversion traffic because patients are already close to booking.

Yes — conversion is included because traffic alone doesn’t grow clinics.

We optimise:

  • landing page structure
  • service messaging
  • enquiry flow (form + WhatsApp + call CTAs)
  • trust elements (proof, credentials, outcomes, FAQs)

This is one of the fastest ways to improve ROI without increasing spend.

HeroIQ™ is our proprietary click-to-outcome visibility system.

Most agencies report:

  • impressions, clicks, cost per lead

HeroIQ™ helps connect:

Marketing → Enquiry → Outcome

So you can see:

  • which campaigns drive real patient demand
  • which services attract higher-value cases
  • where leads drop off after the click
  • how to reduce wasted spend over time

In short: it turns marketing decisions into reality-based decisions, not assumptions.

Yes.

Most clinics get leads from multiple touchpoints, such as:

  • calls
  • WhatsApp
  • website forms
  • booking links

We set up tracking so you can see what’s driving real enquiries — and which ones turn into actual appointments.

Yes.

We can run a Healthcare Growth Plan review to identify:

  • why lead quality is poor
  • where spend is leaking
  • whether targeting is wrong
  • whether the landing page is killing conversion
  • whether tracking is hiding the truth

Many clinics discover they weren’t failing — they were just optimising the wrong metrics.

Yes — premium clinics often benefit even more.

Premium pricing requires:

  • stronger trust building
  • better intent targeting
  • better patient education
  • better qualification and filtering

We position premium clinics properly so you attract patients who value quality — not bargain hunters.

No — and that’s intentional.

We only work with clinics that:

  • want long-term growth
  • care about patient quality
  • value transparency and accountability
  • are willing to invest properly

If you’re looking for the cheapest option or want “quick hacks”, we’re not the right fit — and we’ll tell you upfront.

Get a Healthcare Marketing Strategy You Can Trust

If you want:

  • Sustainable patient growth
  • Better lead quality
  • Clear accountability across channels

No hard sell. Just clarity on whether this makes sense for your business.

Illumia Therapeutics Paid Ads Case Study

Overview

Illumia Therapeutics faced a significant “blind spot”: while their advertising generated a high volume of leads, they lacked visibility into which specific campaigns were producing qualified leads versus junk. By implementing HeroIQ, we bridged the gap between clicks and actual revenue. Without increasing their ad budget, we achieved:

  • 271% increase in monthly revenue within three months of implementation.
  • 7.5x increase in monthly closings
  • 15x increase in show-up rates compared to pre-implementation levels.

The Challenge: A "Leaking" Sales Funnel

Illumia Therapeutics was in a position many successful beauty spas face: they had no shortage of inquiries, but they were flying blind when it came to ROI. The core challenges included:

  • Lack of Lead Visibility: While lead volume was high, it was entirely unclear which advertising campaigns were delivering qualified leads and which were simply wasting budget on “window shoppers.”
  • ROAS Ambiguity: Because they couldn’t trace a specific sale back to a specific ad, they couldn’t identify their best Return on Ad Spend (ROAS), leading to inefficient budget allocation.
  • Manual Bottlenecks: The front desk relied on manual Excel sheets, making it impossible to track a lead’s journey from the first click to the final treatment.
  • Fragmented Data: With no centralized system, follow-ups were inconsistent, and valuable data on show-up rates and appointment conversions was frequently lost.

The Comparison: Life Before vs. After HeroIQ

Feature Before HeroIQ After HeroIQ
Lead Quality Visibility None. Unclear which ads generated patients vs. inquiries. Full Transparency. Every lead is traced back to the specific ad and creative bucket.
Data Management Manual Excel sheets; high risk of “leaky” sales funnel. Automated lead capture from Paid Search and Meta into a centralised dashboard.
Follow-up Process Inconsistent and slow; no tracking of lead status. Structured pipeline: New → Contacted → Booked → Showed → Closed.
Optimization Strategy Guesswork. High spend on high-volume, low-quality ads. Data-driven. Budget shifted to “winning buckets” that actually closed.
Revenue Growth Stagnant due to inefficient lead handling. Scaled 271% in 3 months.

The Results: Scaling Through Efficiency

The implementation of HeroIQ acted as a catalyst for exponential growth:

  • Efficiency Without Extra Spend: We achieved a 3x increase in revenue over 90 days and a 15x increase in show-ups —all while maintaining the same advertising budget.
  • From Steady to Strong Growth (Mar–Jul): Lead volume grew by 2.2x. More importantly, lead quality soared; appointments increased 7.5x in that same period.
  • Record Revenue Momentum: Once the funnel was stabilised and we could see which campaigns were “qualified,” revenue surged to a record-breaking 271%.

The Solution: A System for Qualified Success

We transformed Illumia’s marketing from a “lead-gen” engine into a “revenue-gen” engine through three core pillars:

1. End-to-End Lead Attribution (HeroIQ)

We replaced manual tracking with HeroIQ’s automated system. By using call tracking, transcribing, and automated web-form capture, we gave the team total visibility. For the first time, Illumia could see exactly which campaigns were producing the “qualified” leads that actually walked through the door.

2. Accountability in the Funnel

HeroIQ allowed us to track the status of every lead in real-time. This eliminated “lead leakage” by ensuring the front desk responded faster and followed a structured process. We moved from “we have a lead” to “we have a lead who is contacted, booked, and showed,” creating a clear path to the sale.

3. Winning Creative Buckets

Armed with data on which leads were the most qualified, we performed a deep-dive creative analysis. We grouped ads into “Creative Buckets” and used HeroIQ to see which ones had the highest closing rates. We shifted the budget away from high-volume/low-quality buckets and iterated on the winners, allowing us to scale revenue vertically without increasing the ad spend.

The Outcome

271%

increase in ad revenue

15x

increase in show-up rates

SL Aesthetic Clinic

The Challenge:

In the highly competitive Beauty & Aesthetics landscape in Singapore, SL Aesthetic Clinic had been growing at a steady pace since the early 2000s with their Friend-First, Patient-Second ethos. They were looking for ways to grow their business with more efficient lead generation strategies. The overall objective was to gain market share and expand their physical presence in Singapore.

The Solution

SL first began by setting up measurement systems to better attribute and track their conversions and value per conversion. This allowed them to find out which services offered the best return on investment (ROI). Once those benchmarks were established, A combination of Smart Bidding Google Ad campaigns and Performance Max campaigns were used to reach audiences that were most likely to convert.


Partnering with Heroes of Digital: SL worked with Heroes of Digital to better measure and deploy Smart Bidding and Performance Max for lead generation. 

The Outcome

+85%

Improvement in cost per lead

120%

Increase in conversions

Ark Surgical Practice

Ark Surgical Practice is a leading colorectal surgery clinic in Singapore, led by Dr. Chong Choon Seng, a respected expert in minimally invasive surgery. Committed to providing high-quality, patient-centered care for a range of colorectal conditions, Ark Surgical Practice sought to expand its patient base and establish itself as a trusted authority in Singapore.

The Challenge:

With numerous specialist clinics in the competitive Singapore market, Ark Surgical Practice struggled to differentiate itself and attract new patients. They needed a strategic marketing approach to increase brand awareness, generate qualified leads, and drive clinic growth.

The Solution

Performance Marketing Strategy:

Ark Surgical Practice partnered with a performance marketing agency to launch a comprehensive campaign leveraging Google Search Engine Marketing (SEM) and social media assets.

  • Google SEM Paid Ads: Targeted paid advertising campaigns focused on keywords related to colonoscopy, hemorrhoids/piles, colorectal cancer, and anal fistula treatments, which were identified together with the Doctor as potentially leading to more complex procedures. These campaigns aimed to reach potential patients actively searching for these services.
  • Social Media Content Marketing: Engaging video and photo content was created for Dr. Chong. These assets addressed common colorectal-related lifestyle topics and debunked myths. This content served a dual purpose:
    Patient education: Providing informative content on relevant topics built trust and established Dr. Chong’s expertise.
  • Performance Max (PMax) Creatives: The videos and photos served as high-quality visual elements for Google’s PMax campaigns, further enhancing engagement and ad performance.
The Results:

The Google SEM paid ads campaign delivered consistent results, generating a steady stream of form submissions and recorded phone calls within the year. In total, the campaign yielded:

  • 393% increase in total conversions YoY
  • 182% increase in website traffic

This consistent lead flow translated into business growth. Over the past 1.5 years, Ark Surgical Practice has expanded from one clinic to three locations across Singapore: Mt. Elizabeth Orchard, Mt. Elizabeth Novena, and Mt. Alvernia.

Key Takeaways:

This case study demonstrates the effectiveness of a well-executed performance marketing strategy in achieving business objectives. By combining targeted paid advertising with engaging social media content, Ark Surgical Practice successfully reached their target audience, established Dr. Chong’s expertise, and ultimately fueled clinic growth.

Additionally:
  • This case study highlights the importance of a data-driven approach. Tracking results like form submissions and phone calls allowed for performance optimization and ensured the campaign delivered a consistent flow of leads.
  • The collaboration between Dr. Chong’s expertise and the marketing team’s creativity resulted in valuable social media content that not only educated patients but also served as compelling ad creatives.

 

By implementing a similar performance marketing strategy, other healthcare professionals can attract new patients, build trust within their community, and drive sustainable clinic growth.

The Outcome

393%

Increase in conversions

182%

Increase in website traffic

Trinity Medical Centre

Providing patients with safe, customised medical aesthetic services

The Challenge:

Trinity Medical Centre faced challenges in generating new patient appointments for the clinic.

 

They had trouble getting a digital marketing partner who was able to support them and also understand the industry to generate more appointments for their specialised treatments.

The Solution

SEM & FACEBOOK
  • Conducted a full audit of their current marketing efforts to better understand factors that were hindering their progress.
  • Used machine learning technology to identify best performing campaigns to generate higher ROI.
  • Refined audience targeting, bidding strategy, creatives and ad copies to better reflect their offer.
  • Implemented custom dynamic landing pages to drive better quality conversions. 

The Outcome

90%

Increase in conversions

-50%

Reduction in cost per acquisition

Newlife Dental Practice

How strategic lead management turned strong Ad performance into a 250% appointment lift

Overview

HOD launched and managed Google Ads and Meta Ads for Newlife Dental to promote its Ultra Short Dental Implant service. The campaigns quickly produced a steady volume of qualified leads, confirming strong market demand. However, appointment numbers did not rise at the same pace.

During the first five to six months, the clinic generated high lead volume but averaged only 6 to 9 implant consultations per month. The gap between digital performance and on-ground appointments became the key obstacle to growth.

The Challenge:

High lead volume but low conversion

Even with healthy ad performance, Newlife Dental encountered several issues that limited appointment outcomes.

1. Insufficient on-ground appointments
Despite receiving many implant inquiries, only 6 to 9 consultations were booked each month. The conversion rate from lead to visit remained well below industry benchmarks.

2. Drop-off during follow-up
Most prospects responded initially, but engagement faltered once pricing was shared. Many leads stopped replying after receiving cost details, creating a steep drop in the funnel.

3. No structured lead nurturing system
A detailed CRM review revealed that follow-up was inconsistent. Many leads were contacted only once, which is not aligned with best practices for Meta and Google leads. Without a clear, step-by-step nurturing process, strong ad performance did not translate into clinic visits.

The Solution:

SEM & FACEBOOK

1. Full audit of the follow-up process
We zoomed in on the entire lead flow to identify friction points. The main roadblock appeared when potential patients asked for implant pricing. Many ghosted after receiving the number, which caused a steep falloff.

2. Implementation of a complete lead handling framework
HOD built a structured, multi-touch follow-up system with defined contact intervals, clear messaging sequences, and repeated re-engagement points. This framework tightened response consistency, reduced lead drop-off, and improved the conversion of digital enquiries into confirmed clinic visits.

  • Immediate first response to capture interest during peak intent.
  • Same-day secondary contact to re-engage non-responsive leads.
  • Scheduled reminders on Day 2 and Day 5 to prompt action with clear value messaging.
  • Weekly nurture cycles combine reminders, incentives, and educational content to build trust.
  • Automated no-show recovery steps to bring missed appointments back into the funnel
  • This brought consistency and speed to the clinic’s response strategy.

3. Behaviour-driven incentive strategy
Insights from discussions with Dr Aaron and the on-ground team showed that many leads paused at the pricing stage. To re-engage them, we recommended offering value-based incentives such as:

  • First-visit fee rebate
  • Consultation add-ons

These incentives encouraged hesitant prospects to complete their clinic visit rather than drop off.

Results

The structured follow-up framework and incentive strategy had an immediate, measurable impact on appointment conversions.

 

Before optimisation, Newlife Dental averaged 6 implant consultations per month, despite strong lead volume from Google and Meta campaigns. After implementing the new multi-touch nurturing system and a value-driven re-engagement flow, the clinic saw a steady increase in confirmed visits.

 

The optimised process delivered:

 

  • Faster response times, reducing drop-offs at the initial enquiry stage
  • Higher re-engagement rates, especially among prospects who previously stopped replying after asking for a price
  • More prospects completing the clinic visit, driven by incentives and clearer communication
  • A stable appointment pipeline, with conversions improving across every stage of the funnel

Monthly Implant Appointment Performance

Period

Monthly Implant Appointments

Before Optimization

6

After Optimization

21

The Outcome

+250%

Increase in consultations

Newlife Dental achieved a 250% increase in monthly implant consultations, turning strong ad performance into tangible clinic footfall and a much healthier appointment pipeline.

Leading Women's Health Clinic

The Challenge:

A women’s health clinic has developed a reputation for being a caring and compassionate private institution, who lends a listening ear to their patients, and treats their patients with care, precision, and privacy. That said, their ethos towards personalised and private healthcare can only go so far if no one trusts them.

The Solution

The clinic had to navigate a range of sensitive keywords and topics, and so to ensure continual uptime of the campaigns, campaigns were run to dedicated landing pages for each service. The campaigns also gradually moved towards a target CPA strategy to maximise the number of conversions for the fixed budget. The clinic also diversified the campaign into chinese language keyword as they were less competitive, to keep the cost per conversions more efficient.

The Outcome

+210%

Increase in consultations

-33%

Reduction in cost per conversion

Oxford Spine & Neuroscience

The Challenge:

Oxford Spine & Neurosurgery Centre (OSN) is dedicated to providing high standards of patient care and are well-versed in the treatment and management of complex spinal issues, including tumours and fractures. They recently opened their third clinic and needed to grow their revenue fast to support their ambitious expansion plans. 

The Solution

With a limited budget and ambitious timeline, OSN had to generate demand for their clinic, and also maintain the high quality of the leads. They were able to achieve this by complementing their Search campaigns with Performance Max campaigns, and also by split testing different automated bidding strategies in their Search campaign.

 

Partnering with Heroes of Digital: Heroes of Digital worked with OSN to ensure that a variety of touch points were available and tracked as conversions, and ensured that proper testing was carried out to keep the campaigns optimal and performing as efficiently as possible.

The Outcome

+150%

Increase in conversions

+37%

Revenue increase

SMG Women’s Health

Specialised women's healthcare

The Challenge:

SMG Women’s Health landing pages were un-optimised and also experienced poor on-page optimisation, which resulted in keyword cannibalisation.

There were also technical errors, such as 404 & 301 redirects, that affected user experience. All of these issues caused SMG Women’s Health’s organic ranking on Google to suffer.

The Solution

SEO
  • Implemented on-page SEO, including optimising meta data and content optimisation.
  • Added high quality local citation links to boost the local map listing.
  • Recommended the correct video schema and optimised the FAQ schema on relevant landing pages.

The Outcome

832%

Increase in Google rankings

1564%

Increase in organic traffic

88%

Keywords ranked on page 1

HC Orthopaedic Surgery

HC Orthopaedic Surgery Leading orthopaedic surgery specialist

The Challenge:

HC Orthopaedic Surgery faced an extremely competitive industry. The clinic needed to increase their business sustainability and had aggressive growth targets to hit. The website also faced technical issues, such as broken links, unoptimised images and a lack of SSL certification. There was also an issue of duplicated content.

The Solution

SEO
  • Installed SSL certificate for the website to boost SEO rankings
  • Ensured that only the “HTTPS” version of the site was used to prevent duplicate content.
  • Images were optmised with alt texts and compressed for faster loading speed.
  • Fixed broken links and redirect links to free the site from technical errors while building up on local citations and Web 2.0 links to increase website authority.
SEM
  • Deep dive into their existing ad account to conduct a full SEM audit
  • Restructured ads to improve quality score and Cost Per Click (CPC)
  • Changed bidding strategy and expanded on keywords to maximise campaign performance
  • Utilised paid social media strategy to increase brand awareness and reach

The Outcome

526%

Increase in Google Rankings

228%

Increase in Organic Traffic

50%

Keywords Ranked on Google Page 1

310%

Increase in Overall Sales

162%

Increase in Reach and Brand Awareness

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